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  • Convenient and Essential: National Convenience Week takes place August 31 to September 4

2020-08

TORONTO, ONTARIO (July 24, 2020) – The Convenience Industry Council of Canada’s annual, country-wide community engagement event called National Convenience Week (“NCW”) will take place August 31 to September 4, 2020. NCW recognizes the contribution that convenience store operators and staff make to the communities they serve.

Due to the difficulties presented by the ongoing COVID-19 crisis, this year’s events will include more online activities to minimize health and safety risks for staff and customers at individual participating stores. Community leaders will be appearing online and through social media with video posts and messages, as well as at responsible in-person community events to thank convenience stores for their role as an essential service provider during the initial COVID-19 crisis, and for coming together to support communities.

On October 1, 2019, Children’s Wish Foundation of Canada and Make-A-Wish Foundation® of Canada joined forces. United as Make-A-Wish® Canada, their mission is to provide children with life-threatening illnesses the opportunity to realize their most heartfelt wish. Fundraising for Make-A-Wish Canada has always been an important part of National Convenience Week with more than $180,000 having been raised in 2019. This year, participating convenience stores will be accepting donations in-store plus the public can make donations online to Make-A-Wish® national or a local Make-A-Wish chapter (https://makeawish.ca/donate).

“This crisis has once again demonstrated how convenience stores are the life blood of their communities,” said Anne Kothawala, president of the Convenience Industry Council of Canada. “They provide the everyday goods and services to families in neighborhoods across Canada, coast-to-coast. This year we celebrate the hard-working staff and front-line workers and again we’ll raise much needed funds for children with critical illnesses.”

Convenience retailers in every province in Canada continue to give back says Chris Pon, VP, National Corporate Alliances, of Make-A-Wish Canada: “We appreciate what the retailers and their customers do to support wishes for children with life-threatening illnesses. Last year, the event raised enough to enable eighteen wishes to be granted to eligible children all over Canada. We are very appreciative of the CICC’s continued support and efforts.”

Convenience industry companies providing generous support for National Convenience Week in 2020 include: Couche-Tard/Circle K, MacEwen Petroleum, Needs Convenience, Suncor Petro Canada, Parkland On- the-Run, 7 Eleven, Husky, Canadian Tire Gas, Wilsons Fuel and others. For further information visit convenienceweek.com.

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Media Contact   
Steve Dunne
902.626.9548
steve@dunnegroup.ca

About the Convenience Industry Council of Canada (CICC)

The Convenience Industry Council of Canada (CICC) is a national, not-for-profit council represents more than 25,000 convenience retailers nation wide. Our sector employs more than 220,000 Canadians and generates an estimated $54 billion in economic impact from coast to coast to coast. Convenient in good times and essential in tough times.